I’ve worked for decades in financial services. Never has engagement with female investors with trust, transparency, and exceptional service been more important.
Yet, when it comes to servicing women on their financial needs, the industry is falling short.
A majority of women feel disconnected from financial institutions and as a consequence are less likely to purchase investment products or seek professional advice.
Building trust in the financial industry is challenging, but an even greater hurdle is the self-doubt that holds many women back. Unsure how to distinguish reliable advice from misleading information, they often feel vulnerable and reluctant to engage.
That’s where Saij Elle steps in.
As an independent financial educator and award-winning financial journalist, Saijal empowers women with the knowledge and confidence to prioritize their personal finances. She also provides advisors with transformative insights into delivering better customer engagement need from financial advice.
By equipping both women and advisors, I bridge the gap between female clients’ needs and your services — helping women achieve financial well-being and advisors build lasting, trusted relationships.
If you share our belief in empowering women, we are here to help you connect with this underserved market.
